Miley Cyrus and MAC Cosmetics have introduced that they’re teaming as much as earmark $10 million from the model’s annual Viva Glam marketing campaign for 250 native organizations who’re in areas which were hit the toughest by COVID-19.
The 27-year-old Wrecking Ball singer confirmed the information of the collaboration on her social media collection Brilliant Minded: Dwell With Miley Cyrus. The organizations that they intend to donate to offer companies like meals supply, treating sufferers, and spreading consciousness about how you can medicate and deal with the coronavirus.
Miley Cyrus And MAC Announce $10 Million Donation Via The Viva Glam Marketing campaign For Pandemic Aid https://t.co/ReUdIvloJa
— GEH (@Shefani_Gwake) April 3, 2020
Cyrus, a former spokesperson for the make-up model, issued a press release about her collaboration with MAC Cosmetics to assist COVID-19 victims and those that are on the entrance strains.
“I’m so proud to have been chosen to announce MAC Cosmetics efforts, as a result of MAC Viva Glam has a particular place in my coronary heart,” Cyrus stated. “I used to be Viva Glam ambassador in 2015 and had the chance of volunteering at LGBTQ LA which is among the mac viva glam grantees that will probably be getting this funding.”
Cyrus added that the Viva Glam charitable effort is made attainable by folks supporting the MAC group and buying a VIVA Glam lipstick. She revealed that 100 p.c of the proceeds from these purchases will go in the direction of the native organizations.
The singer advised her followers that they may become involved by buying any present shade of the present Viva Glam lipstick. Or, followers have the choice of sending a digital kiss to these on the entrance strains by way of Twitter and Instagram with the hashtag #vivaglam.
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In keeping with The Every day Mail, the MAC Cosmetics annual Viva Glam marketing campaign began in 1994 to assist combat the AIDS epidemic. As of Thursday, April 2nd, the dying whole in the USA as a result of COVID-19 is 5,862, with greater than 241,000 circumstances.
The virus has impacted quite a lot of celebrities, together with Tom Hanks, Rita Wilson, Andy Cohen, Idris Elba, and Prince Charles. Others who’ve examined constructive for COVID-19 embody Bon Jovi keyboardist David Bryan and singer Placido Domingo. Earlier this week, Fountains of Wayne co-founder Adam Schlesinger died of problems from coronavirus.
As for Miley Cyrus, on Friday she reunited with fellow Disney star Selena Gomez on her Brilliant Minded internet collection.