“I’m that one that will have a look at, if there’s one half that’s good, I’ll see that half. That’s the half that I have a look at. That’s the half that I see.”

—Nancy Rosado-Santiago

Yearly, TIME highlights the 100 most influential folks. This yr we’re additionally celebrating a person who leads with love. TIME101, in partnership with P&G, honors Nancy Rosado-Santiago.

Nancy was born in Ecuador and grew up within the South Bronx. As a toddler, she was taught the significance of volunteer work by her mother and father, who by no means missed a chance to assist out of their predominantly Hispanic neighborhood.
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At simply 7 years outdated, Rosado-Santiago started making and donating vacation meals for the homeless and aged at her church parish. She quickly enrolled different youngsters on this work, inspiring and main the group to provide again. Later, Rosado-Santiago started volunteering to assist elementary college youngsters put together for baptism, communion, and affirmation.

Recognizing the enjoyment that volunteer work introduced her, Rosado-Santiago continued to serve her neighborhood by way of her church, later turning this ardour right into a profession as an promoting and advertising government main multicultural media methods.

With roles at main organizations together with Univision Communications, Latina Journal, The Wall Avenue Journal Hispanic, and Televisa, amongst others, Rosado-Santiago had established a agency footing on the earth of Hispanic management. But, it was an opportunity encounter with diplomat, media contributor and activist Claudia Romo Edelman that led to the belief that she wanted to do extra.

After listening to Edelman converse at an business awards ceremony, Rosado-Santiago took her mission of elevating the Hispanic neighborhood as a name to motion. Quickly after, she joined The Hispanic Star, a grassroots initiative began by Edelman to “unify Hispanics and produce options that assist them overcome limitations they face.”

Because the NYC Hispanic Star Hub chief, Rosado-Santiago led Covid reduction efforts, distributing provides and meals to over 250,000 households with the assistance of corporations like P&G.

In the present day, Rosado-Santiago continues her management with The Hispanic Star and at present heads multicultural promoting and advertising efforts at Intersection Co., an out-of-home media firm with transit, airport, and digital street-level media all through the US.

Rosado-Santiago sees her objective as serving to to vary the narrative of the Hispanic expertise from unfavourable to constructive so that each single Hispanic throughout any disciple or business in any respect ranges is seen, heard, and valued. She views herself as an individual who witnesses the nice on the earth and at all times chooses to concentrate on this in instances of battle. And above all, she leads her life with love on the middle.

Congratulations to Nancy Rosado-Santiago for recognition as TIME’s 101 nominee for Main with Love.

To be taught extra about The Hispanic Star mission, click on right here.